Bots scan for availability and automate purchases causing massive traffic spikes up to 100x. For this ultra-rare NFT, the limited inventory was gone within 90-seconds. 30% of all sessions were using bots. For comparison, on average, 0.5% of sessions during hype sneaker drops are bots.
66% of the NFTs were available for resale at a 20x markup within a week for a massive profit. Marketplaces without a modern anti-bot mitigation solution incur the enormous cost to process automated traffic, while those customers not using bots feel cheated and seek alternative places to purchase their NFTs.