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Kasada's team takes you behind the scenes of the 2024 holiday shopping surge to reveal the alarming rise of automated threats and their impact on businesses worldwide. Based on real-world data, this report reveals:
• The top five holiday bot attacks businesses faced
• A 2x-3x surge in bot traffic during peak shopping days
• A 75% increase in checkout fraud driven by "Grinch bots"
• The financial toll on revenue and infrastructure
• Strategies to protect your 2025 sales
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Protecting coveted brands and $150 billion of eCommerce
85%
of our current customers previously worked with a bot management vendor that didn't work for them.
$150B
eCommerce revenue protected annually
10B
requests stopped monthly that are missed by competitors
Defeat adversaries with a platform that's dynamic, unpredictable and expensive to attack.
Simplify your life by eliminating management, rule updates, and decisions to make.
Deliver an exceptional user experience free of friction by using hidden challenges.
Regan MacDonald — Group IT Manager, True Alliance
Almost all types of fraud hitting our websites use bots today. Our revenue was at risk, our website performance and customer experience were getting hit, and our IT costs were increasing as we were trying to keep up with the malicious traffic.
Benjamin Weiss — Director, Product Management, Hyatt
Companies that pride themselves on customer experience have to be looking for the best technical solutions on the market — and that is what we found in Kasada.
Regan MacDonald — Group IT Manager, True Alliance
Almost all types of fraud hitting our websites use bots today. Our revenue was at risk, our website performance and customer experience were getting hit, and our IT costs were increasing as we were trying to keep up with the malicious traffic.
Benjamin Weiss — Director, Product Management, Hyatt
Companies that pride themselves on customer experience have to be looking for the best technical solutions on the market — and that is what we found in Kasada.
Regan MacDonald — Group IT Manager, True Alliance
Almost all types of fraud hitting our websites use bots today. Our revenue was at risk, our website performance and customer experience were getting hit, and our IT costs were increasing as we were trying to keep up with the malicious traffic.
Before Kasada, each organization in the study had a legacy CDN bot management solution. All of them had the same problem: their tool was telling them they were protected. They weren’t.
New Forrester research reveals how bots, scrapers, and AI agents distort attribution, waste ad spend, and create blind spots across teams — and outlines how to align marketing and security around what actually drives revenue.
