The Total Economic Impact™ Of Kasada
Four enterprise security teams. One independent study. Three years of data. The findings are below. A commissioned study conducted by Forrester Consulting on behalf of Kasada, May 2026.
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THE GAP
Every team in the study had protection in place. None of it was working.
Before Kasada, each organization in the study had a legacy CDN bot management solution. All of them had the same problem: their tool was telling them they were protected. They weren’t.
Attacks they couldn't see
90% of traffic on key endpoints was bots. Their tool called it clean.
Real users blocked, attackers weren't
CAPTCHAs and false positives frustrated legitimate customers while bots got through.
Tools that needed constant managing
Half an FTE. Weekly vendor calls. Manual updates. And the attacks kept coming.
What Forrester found.
200%
Return on investment
For every $1 spent on Kasada, organizations recovered $3 in measurable value.
<6 mo
Payback period
The investment paid for itself in under six months — faster than most security tools.
$6.8M
In measurable benefits
Across fraud reduction, infrastructure savings, and eliminated legacy tool costs.
THE SHIFT
The numbers tell part of it. Here’s the rest.
$2.5M
When we removed fake users, the real business showed up.
Before
A global B2C team was dealing with persistent account takeovers, rising fraud costs, and increasing customer complaints. Up to 90% of traffic on key endpoints was bots — their existing tool was classifying all of it as clean.
After Kasada
85% of bad bot traffic blocked. $2.5M in fraud costs avoided over three years. Analytics that finally reflected real users. A/B tests that meant something. Demand forecasting that wasn't built on noise.
"Kasada found out 90% of traffic was bots, which our previous provider didn't tell us about. That is how good Kasada is."
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