Freebie Bots Make it Easy to Locate and Purchase Erroneously Priced In-Demand Goods at a Massive Discount, Impacting Hundreds of Retailers’ Revenues and Infrastructure Costs
NEW YORK — November 22, 2022 — Kasada, provider of the most effective and easiest way to defend against advanced bot attacks, today shared the results of its latest threat intelligence, detailing the growing prevalence of Freebie Bots. Freebie Bots are used to automatically scan retail websites for mispriced goods and services, and purchase them at scale before the error is fixed.
Kasada research has found more than 250 retail companies recently being targeted by Freebie Bots, with over 7 million messages being sent monthly in freebie communities. Members within one popular freebie community used Freebie Bots to purchase nearly 100,000 products in a single month, at a combined retail value of $3.4 million. Kasada’s research reveals that the total cost of the goods for Freebie Bot users was only $882, helping some individuals to realize a monthly profit of over $100,000.
Read the full release here.