Get the full report

Access the full Forrester report and get a clearer view of what’s actually driving your traffic — and your revenue.

Get the full report

Access the full Forrester report and get a clearer view of what’s actually driving your traffic — and your revenue.

WHY THIS MATTERS
A growing share of your traffic isn’t human anymore.

Some of it is helpful. Some of it is harmful. Most of it looks the same in your dashboards.

Marketing sees growth and campaign performance

Security sees automation and abuse

Without a shared view, decisions drift and budgets follow the wrong signals.

WHAT YOU’LL GET FROM THE REPORT

A collaboration blueprint to optimize automated business traffic.

One of the most useful parts of the report is a simple, shared model.

Five areas that teams need to align on:

01

How you define different types of traffic

02

How you detect and classify it

03

How you measure it

04

How you respond to it

05

How you govern it over time