THE GAP 
Every team in the study had protection in place. None of it was working.

Before Kasada, each organization in the study had a legacy CDN bot management solution. All of them had the same problem: their tool was telling them they were protected. They weren’t.

Attacks they couldn't see

90% of traffic on key endpoints was bots. Their tool called it clean.

Real users blocked, attackers weren't

CAPTCHAs and false positives frustrated legitimate customers while bots got through.

Tools that needed constant managing

Half an FTE. Weekly vendor calls. Manual updates. And the attacks kept coming.

THE IMPACT
What Forrester found.

200%

Return on investment

For every $1 spent on Kasada, organizations recovered $3 in measurable value.

<6 mo

Payback period

The investment paid for itself in under six months — faster than most security tools.

$6.8M

In measurable benefits

Across fraud reduction, infrastructure savings, and eliminated legacy tool costs.

Based on a composite $10B B2C enterprise with 30,000 employees. A commissioned study conducted by Forrester Consulting on behalf of Kasada, May 2026.

THE SHIFT
The numbers tell part of it. Here’s the rest.

The numbers come from real security teams. Here’s what they were dealing with — and what changed when they switched to Kasada.

$2.5M

When we removed fake users, the real business showed up.

Before

A global B2C team was dealing with persistent account takeovers, rising fraud costs, and increasing customer complaints. Up to 90% of traffic on key endpoints was bots — their existing tool was classifying all of it as clean.

After Kasada

85% of bad bot traffic blocked. $2.5M in fraud costs avoided over three years. Analytics that finally reflected real users. A/B tests that meant something. Demand forecasting that wasn't built on noise.

"Kasada found out 90% of traffic was bots, which our previous provider didn't tell us about. That is how good Kasada is."

— CISO, enterprise travel company
200% ROI

We didn't cut costs. We stopped paying for things that shouldn't exist.

Before

A large enterprise was spending $18M annually on web and API infrastructure — 40% of it bot-driven. On top of that: fraud tool fees, legacy vendor contracts, and the hidden cost of incidents consuming the security team's time.

After Kasada

Infrastructure bills stopped growing. Fraud processing costs dropped. The legacy vendor contract was gone by Year 2. $4.6M in net present value. Payback in under six months.

"I don't have to scale up [CDN or cloud compute] costs as I can reduce the bot traffic before it gets back to my servers."

— Engineering lead, global apparel company
50% fewer false positives

Their bots adapted. Our defense didn't need to.

Before

The security team was locked in a loop: detect attack, write rule, attacker adapts, repeat. Response time was weeks. Every new attack required a new cycle of manual tuning and vendor calls.

After Kasada

50% reduction in false positives. 20% reduction in credential stuffing. No more reactive tuning cycles. The team stopped managing the tool and started using the time for work that mattered.

"Kasada has the ability to identify the really challenging stuff… I haven't seen other providers doing that as well."

— CISO, enterprise travel company
0 CAPTCHAs

When the friction disappeared, the truth showed up.

Before

The company relied on CAPTCHA challenges and friction-heavy authentication. Real users hit walls. Sessions were abandoned. Support tickets piled up from account holders whose loyalty points had disappeared.

After Kasada

CAPTCHAs gone. False positives blocking real users — gone. Conversion data finally reflected real behavior. The UX team had numbers they could trust.

"Our user experience is a lot better… users don't have to solve a puzzle… It's a huge benefit."

— Manager of security, electronics company

Read the full analysis

The complete financial model, methodology, risk adjustments, and interviewee data.

Read the Study →